Wednesday 17 July 2013

A conclusion for my business research!

Finally here comes the conclusion which I want to find out how is the quality of food, service and also environment of Domino's Pizza! 

In a nutshell, the quality of Domino's pizzas are considered good as the respondents of my interview comment the pizzas taste better compared to other brand pizzas and the ingredients or toppings are delicious enough to satisfie the needs of them. However, there is some recommendation that Domino's Pizza to improve on their food and drinks which is they can provides more choices of flavour to consumers so that the consumers can always try new and special things. Besides that, they can provides free flow drinks to the consumers because nowadays all the youngsters prefer to have plenty of time chit chat at the outlet,so free flow drinks can allow them to sit more longer there.

Furthermore, for the quality of services of Domino's Pizza is not good as expectation. The customers complain about the time to wait for pizzas to serve and the time to wait for table or seat that is available are much much longer than other fast food restaurant. Besides that,the customers also complain about the services of the waiter or waitress that serve to the customers should smile more and be polite. Domino's pizza should find out some solutions or methods in order to solve this issue as soon as possible.

In addition, the quality of environment is considered average or moderate. The customers comment about the space inside the outlet is small because they can really take their meals in a more comfortable condition,the chairs and tables are not comfortable enough also. Domino's Pizza can provides sofa inside their outlet so that the consumers can take their meals in a more relaxing condition and they can increase the spaces inside the outlet.




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