A conclusion for my business research!

Finally here comes the conclusion which I want to find out how is the quality of food, service and also environment of Domino's Pizza! ❤❤❤

In a nutshell, the quality of Domino's pizzas are considered good as the respondents of my interview comment the pizzas taste better compared to other brand pizzas and the ingredients or toppings are delicious enough to satisfie the needs of them. However, there is some recommendation that Domino's Pizza to improve on their food and drinks which is they can provides more choices of flavour to consumers so that the consumers can always try new and special things. Besides that, they can provides free flow drinks to the consumers because nowadays all the youngsters prefer to have plenty of time chit chat at the outlet,so free flow drinks can allow them to sit more longer there.

Furthermore, for the quality of services of Domino's Pizza is not good as expectation. The customers complain about the time to wait for pizzas to serve and the time to wait for table or seat that is available are much much longer than other fast food restaurant. Besides that,the customers also complain about the services of the waiter or waitress that serve to the customers should smile more and be polite. Domino's pizza should find out some solutions or methods in order to solve this issue as soon as possible.

In addition, the quality of environment is considered average or moderate. The customers comment about the space inside the outlet is small because they can really take their meals in a more comfortable condition,the chairs and tables are not comfortable enough also. Domino's Pizza can provides sofa inside their outlet so that the consumers can take their meals in a more relaxing condition and they can increase the spaces inside the outlet.

My interview results

The quality of food 

There are 90% of respondents comment that the taste of Domino's Pizza taste good while 10% of respondents comment that the taste is moderate.

There are 50% of respondents choose Chicken Pepperoni as their favourite flavour,30% of respondents choose Ultimate Hawaii as their favourite flavour while 20% of respondents choose Aloha Chicken as their favourite flavour.

There are 50% of respondents like to take 9'' inch regular pizza,25% like to take 6'' inch personal pan pizza,13% like to take 12'' inch large pizza and 13% like to take the Xtra large pizza.

There are 50% respondents prefer Crunchy thin crust,30% prefer Classic hand tossed and 20% prefer New York crust.

Quality of customer service

There are 50% of respondents comment that the customer service of Domino's Pizza is moderate,30% comment that it is good and 20% comment that it is bad.

There are 40% of respondents comment that it takes around 5-10 minutes to wait for the pizza to serve,another 40% comment that it takes 11-15 minutes and 20% comment that it takes 16-20 minutes.

There are 40% of respondents comment that it is fast to have available seats, another 40% comment that it is moderate and 20% comment that it is slow.

Quality of environment

There are 40% of respondents comment that the environment of Domino's Pizza is good and relaxing, another 40% comment that the environment is bad and 20% comment that it is moderate.

There are 50% of respondents comment that the music playing inside Domino's Pizza outlet is moderate,30% comment that the music is bad and 20% comment that the music is nice.

There are 80% of respondents comment that the spaces inside the Domino's Pizza outlet is small while 10% comment that the spaces is moderate and another 10% comment that the spaces is big.

There are about 40% of respondents comment that the chairs and tables inside Domino's Pizza outlet is comfortable & suitable, another 40% comment that the chairs and tables are considered moderate while 20% comment that they are not acceptable.

My interview recordings with the Domino's Pizza customers

I use video recording to record the interview with Domino's Pizza customers. I have interviewed with 10 customers of Domino's Pizza asking their opinion about quality of food,services and environment. The customers of Domino's Pizza treated me friendly therefore my interview was going smoothly and successfully.

Thanks to all the customers who help me complete my interview! xD

These videos are the recording of my interview to the customers of Domino's Pizza. I interviewed about 3 minutes with each customer. Therefore,the total of my video is around 30 minutes.

Enjoy Listening~

My Interview Questions to customers of Domino's Pizza

Quality of food

1. How do you feel about the taste of Domino’s Pizza?

2. What flavor of Domino’s Pizza do you prefer? (Aloha chicken, Chicken pepperoni, Ultimate Hawaii) Why?

3. What size of Domino’s Pizza do you prefer? (6”personal, 9”regular, 12large” and 15”xtra large)

4. What crust of Domino’s Pizza do you prefer? (Classic hand tossed, New York

Crust, Crunchy thin crust)

5. Is that any suggestion that Domino’s Pizza can improve on their foods and drinks?

Quality of customer service

1. How do you feel about the customer service at Domino’s Pizza outlet?

2. How long does it take for preparing the foods and drinks after ordering and done the payment?

3. How long for the waiters or waitresses to clean the table after the customer has left?

4. Is that any recommendation that Domino’s Pizza can improve on their service?

Quality of environment

1. How do you feel about the environment of the Domino’s Pizza outlet?

2. Will the music playing in the Domino’s Pizza outlet annoying to you?

3. Is the spaces in Domino’s Pizza outlet sufficient or big enough for the customers?

4. Is that the chair or table provided in the store comfortable and suitable for customers to eat and drink?

   

Business research on Domino's Pizza at Danau Kota, Kuala Lumpur

Hi everyone!!! =D  Welcome to My Lovely Blog ~ ~ ~ ~

Im Koay Jin Yen, a student from Tunku Abdul Rahman College, student ID is 12WBA08458. I create this blog is to make some research for ABDM 4064 Business Research subject which is my assignment. I will post the result of my research such as interview result,analysis in this blog.

After few weeks' consideration of choosing what topic for my business research assignment, in the end I have decided to pick ''The quality of food,services and environment of Domino's Pizza'' as my topic and the venue is located at Danau Kota, Kuala Lumpur which is near to Festival City Mall.

I will make my interview with the customers who enjoy meals at this Domino's Pizza outlet.

Domino's Pizza @ Danau Kota, Kuala Lumpur

All about my research franchise,Domino's Pizza !

           

About Domino's Pizza

Domino's Pizza is recognised as the world's leading pizza delivery company. Our expertise and passion for delivering hot and fresh pizzas has earned us numerous awards and the loyalty of millions of pizza lovers around the world.

Domino's Pizza UK and Ireland Limited is a wholly owned subsidiary of Domino's Pizza Group plc ("DPG") which is quoted on the main market of the London Stock Exchange. DPG is the UK and Ireland's leading pizza delivery company and holds the master franchise to own, operate and franchise Domino's Pizza stores in these markets. Our first UK store opened in 1985 and the first Irish store opened in 1991. In April 2011, the company gained exclusive rights to own, operate and franchise Domino's Pizza stores in Germany and in September 2012 the company acquired the master franchise for Switzerland, Luxembourg and Liechtenstein and has an option to open stores in Austria prior to the end of 2014. 

Over 21,000 team members work in our UK and Irish stores and in a range of support functions ranging from marketing, IT and training to fresh dough production at our three commissaries in Milton Keynes, Penrith and Naas, Ireland. Our stores are owned by franchisees who are responsible for delivering our brand's high standards to customers.

As at September 25, 2012, there were 770 stores in the UK, Republic of Ireland, Germany and Switzerland.

For more information about Domino's Pizza Group, download the Company Information Pack at the bottom of this page.

For information about Domino's Pizza around the world, please visitpublic.dominos.com

Domino's Pizza Mission, Culture And Priorities

At Domino's Pizza, our mission is to be the best pizza delivery company in the world. Our culture is best summed up in a chant that's sung in our stores: "Sell More Pizza, Have More Fun!".

Our priorities are to:

• recruit, recognise and retain the best people
• deliver consistently high quality food on time
• take great care of our customers
• innovate in ways that matter to our team members and customers
• ensure high image standards at our stores
• treat others how we'd like to be treated
• take time out to enjoy ourselves